The Easy Way to Select Healthier Building Products

Informed™ product guidance will help you quickly and confidently choose better building products. Save time, money, and errors.

The intuitive red-to-green color ranking compiles decades of comprehensive research about the health impacts of chemicals throughout the product life cycle.

Step up from red — a critical first move. Next, prefer product types ranked yellow and green.

Green	Best in Class
Light green	Better
Yellow	Good
Orange	Reduce
Light red	Eliminate
Red	Worst in Class

Product Guidance

The Product Guidance pages will help you learn at your own pace. Our deep research is translated into simple guidance to build your competency about healthier materials.

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Benchmarking Tools

Informed benchmarking tools empower project teams to identify healthier materials and achieve third party certification by eliminating products ranked red while prioritizing safer yellow and green alternatives.

Sample image of assessment form showing pre and post comparison

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“Informed helps demystify decisions about selecting healthier building products by better displaying data about their contents.”

Rodolfo Perez, Ph.D. | Senior Director, International WELL Building Institute

“Informed makes it really easy to make responsible and impactful decisions when it comes to your materials and products.”

Joiana Hooks | Fitwel Amb., Designer II, Cooper Carry

“Como desarrolladora, los presupuestos siempre son un tema difícil. Informed me permite determinar qué materiales son los más saludables que puedo utilizar para realizar un presupuesto específico. Lo cual me parece un potencial increíble.” (view translation) “As a developer, budgets are always a difficult subject. Informed allows me to determine what materials are healthier so that I can go in and budget for them specifically. It’s a wonderful tool to use in that regard.” (view original)

Frances Isabel Pimentel Nevares | Project Owner-Developer Rep / Regenerative Developer

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2.5 Trillion Square Feet

The United Nations estimates that by 2060, the entire building stock on Earth will double if we maintain our current rate of construction.

Informed helps build a healthier planet by taking toxic chemicals out of the equation.

Start today. Start somewhere.
Start stepping-up from red.

The Easy Way to Select Healthier Building Products

Product Guidance

Benchmarking Tools

2.5 Trillion Square Feet

Search Informed